Coast Chapter

BNI International is an organisation with many chapters - and being active in a BNI chapter is like having up to 40 sales people working for you.

Successful businesses depend on 'word-of-mouth' marketing as the best form of promotion there is.

BNI International provides a structured, supportive, business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.
What is Givers Gain?
BNI - Business Networking International

BNI is the world's largest and most successful "business referral" organisation.

It was conceived in the US over 23 years ago, has been established in the UK for ten years, and is now active in over 37 countries in the EC and Asia.
The business referral activity of each Chapter is recorded, of the worldwide total in 2006 over 540,000 referrals were passed in the UK and Ireland resulting in £170 million pounds worth of business for our members.

BNI is based on the principle of "givers gain" which means you join asking yourself not "What's in it for me?" but rather "How can I help my fellow members develop their businesses?" The result is we help support each other and we all gain business through it !

BNI has been imitated but never bettered as an opportunity to implement a "word of mouth" marketing strategy into your business. Its focus is solely to generate business referrals for its members, it is a sociable group but not a social one!

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